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Kanebo Roadshow Event
Selected KOLs will be invited to attend the Kanebo roadshow event, where they will experience and explore the brand’s latest cosmetic products. During the event, KOLs will have the opportunity to try on Kanebo’s makeup and showcase a polished, elegant look.
KOLs are expected to create content that highlights their experience at the roadshow, including product features, makeup application, and overall brand presentation. The content should reflect a refined, stylish image aligned with Kanebo’s brand identity.
BMW Campaign
KOLs will produce a premium lifestyle video featuring the BMW fragrance, presented in an OOTD (Outfit of the Day) format.
The content should capture a refined daily routine, from outfit styling to the final preparation, with the fragrance positioned as the essential finishing touch. The video should highlight confidence, individuality, and modern sophistication—core elements of the BMW brand.
Visual direction should remain clean, minimal, and elevated, focusing on subtle details, styling, and the overall mood. The final look should convey effortless luxury and a strong sense of personal style.
Mercedes - Bnez Campaign
KOLs will produce a premium lifestyle video featuring the Mercedes-Benz fragrance, presented in an OOTD (Outfit of the Day) format.
The content should capture a refined daily routine, from outfit selection and styling to final preparation, with the fragrance positioned as the essential finishing touch. The video should reflect confidence, elegance, and modern sophistication—aligned with the Mercedes-Benz brand identity.
Visual direction should remain clean, minimal, and elevated, focusing on fine details, styling, and overall atmosphere. The final presentation should convey effortless luxury and a strong sense of personal style.
Hurix's Campaign
This video concept is tailored for KOLs with a teacher profile, aligning closely with the product’s benefits and intended audience. It focuses on the daily routine of educators, capturing the realities of a busy schedule and the demands of managing multiple responsibilities throughout the day.
The content highlights a common challenge faced by teachers—irregular meal times—which may lead to stomach discomfort. Through a relatable and authentic narrative, the video should depict real-life situations such as long teaching hours, delayed meals, and the impact on overall well-being.
The product should be seamlessly integrated as a practical and convenient solution within the teacher’s routine. The overall tone should remain natural, informative, and reassuring, creating a strong connection with viewers who share similar lifestyles while effectively communicating the product’s value.
Daniel Wellington Campaign
This video concept features a couple, highlighting a modern and refined lifestyle aligned with Daniel Wellington. The content focuses on shared moments and everyday elegance, capturing a natural sense of connection and style.
The video should showcase the couple exploring and trying on watches together, reflecting their individual personalities while complementing each other. Simple, authentic interactions should convey a genuine and relatable connection.
The watches should be seamlessly integrated as essential style elements, representing timeless design and understated sophistication, while enhancing the couple’s overall look with effortless elegance.
Healthy Spoon Campaign
This campaign invites selected KOCs to experience the Healthy Spoon meal offerings, focusing on nutritious and balanced food choices designed to support a healthier lifestyle. The content highlights everyday healthy eating in a simple and relatable way.
KOCs will be invited to dine and share their real experience with the meals, showcasing the taste, presentation, and overall dining experience. The content should reflect authenticity, capturing natural reactions and moments during the meal.
The goal is to position Healthy Spoon as a convenient and enjoyable option for healthy eating. The overall tone should be clean, natural, and lifestyle-focused, encouraging audiences to adopt healthier food choices in their daily routine.
